Epic’s hugely popular battle royale game Fortnite is good for gaming because, with its low barrier to entry–it’s free–and its mass appeal, it may help bring more people into gaming overall. That’s according to Electronic Arts, whose executives recently commented on the phenomenon during an earnings call.

EA CEO Andrew Wilson said Fortnite is helping “expand the audience” for gaming, which in turn theoretically helps EA with the holiday shopping season coming up. “Our expectation is that as they continue to expand the audience, that provides tremendous opportunity for us going into the holiday season, particularly as we think about launching Madden and FIFA and Battlefield into what is a growing player audience,” he said during the earnings call.

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