Would the internet be a better place if we all paid a little less attention to fake internet points? Instagram is still trying to figure it out.
Just a few months back, Instagram started testing a design tweak that would no longer show the total number of “likes” other users’ posts had received. You could still see everyone that liked your photos and videos — but anyone else’s stuff? Don’t worry about it.
While the company hasn’t said much about how the tests are going so far, it seems they’re going well enough to expand them. Initially rolled out in just Canada, it’ll roll out to users in six more countries starting today:
Curiously, some users in Canada (the first country where hidden likes were tested) reported yesterday that likes had returned to their feed. Instagram confirmed to us that the testing in Canada is still ongoing. Meanwhile, likes seem to be gone again in Canada as of this afternoon.