Charles Darwin was rumored to have said something to the effect of “It’s not the strongest or smartest that survives. Rather it’s the species that’s the most adaptable to change.” This axiom has never been truer in the business world than it is today. Adapting to market trends has always been the difference between becoming a market leader and becoming irrelevant and disappearing from the business landscape.

However, in today’s digital era, these market shifts happen much faster than before, putting pressure on CIOs to find a way to stay one step ahead of the competition.

Data is the key to uncovering transformational insights

The key to accomplishing that is data, since bad data leads to bad insights and good data leads to good insights. The problem for most organizations is that they may have a great data management strategy for primary storage, but their ability to find insights from secondary storage is often non-existent. Secondary storage is typically a mess, scattered everywhere, from branch offices to local servers. There are often multiple copies, with no one knowing which is the document of truth. All that creates massive storage fragmentation problems.

Adding to the challenge is that secondary storage accounts for up to 90% of a company’s total storage. This means businesses are looking for insights in a very small percentage of their overall data. The massive fragmentation of secondary storage is a real problem that most organizations have no way of solving.

Cohesity makes secondary storage globally accessible

This is the problem Cohesity, one of the pioneers in the burgeoning hyperconverged (HCI) secondary-storage market, is trying to solve. The Cohesity DataPlatform is an HCI solution that consolidates all of an organization’s secondary storage on one platform and then adds a number of data management features to align workflows with DevOps, a growing initiative within many organizations today.

My research shows that 69% of businesses are now interested in DevOps, although not all of them have it in production. One of the challenges holding businesses back is that DevOps is often not aligned with IT. CIOs need to be the ones to drive better alignment through the company, and the problems with data, particularly secondary storage needs to be one of the first areas addressed.

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