In a meeting with a group of journalists in South Korea, Samsung Electronics CEO DJ Koh candidly addressed the company’s latest hardware mishap. “It was embarrassing,” he told reporters, as quoted by The Independent. “I pushed it through before it was ready.”
That last bit no one can debate, really. After years of preamble, Samsung still managed to jump the gun with the Galaxy Fold. The company was eager to be the first major manufacturer to market with the category’s most radical redesign in a decade. Ultimately, however, the company ended up pumping the breaks after multiple reviewers reported problems with their units.
Samsung was quick to place the blame at the hands of reviewers, but eventually shifted course after realizing that problems were more widespread. More than two months after the handset was initially expected to hit retail, we’re still very much in a holding pattern with Samsung’s first foldable — though the company has promised a more concrete date for some time.